User Generated Content Marketing Statistics

User generated content ugc such as social media hashtags reviews and product demonstrations let consumers see the benefits of a company s products from their peers perspective.

User generated content marketing statistics. One quarter of search results 25 for the world s biggest brands are links to user generated content. More than 86 of companies today use user generated content as part of their marketing strategy. Mavrck 51 of consumers say they d be more likely to engage with and or purchase from a brand if it shared their photo video or social post across its marketing channels. People trust ugc 1200 more than commercial content from manufacturers.

We asked 401 people in the u s. Inbound marketing and ugc. Which type of content branded or user generated would be more likely to drive them to make a purchase. The best example may be action camera builder gopro which draws on its massive follower base of 17 million for a majority of its ad content.

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers improve brand loyalty and increase ecommerce sales. Customers are more likely to buy. This will allow you to determine which techniques will work best for your business customers and leads. With 63 of respondents claiming that ugc creates authenticity for a brand we are confident that people are looking for the human in content and finding it in customer photos.

86 of businesses are utilizing ugc as part of their marketing strategy of december 2015. In a recent study we learned how much users value user generated content in marketing. In an age where consumers no longer trust traditional advertising ugc may be the only way to reach your clients. User generated content thrives in the market of experiential entertainment and audiovisual production.

User generated content marketing statistics. Content promotion templates kit. 60 of customers are more likely to buy from a site with ugc presence. Content marketing statistics inform your strategy and provide insight into the ways other content marketers are solving the pain points of their target audience and generating leads.

When users create and share content on social media channels they get 28 higher engagement compared to standard company posts. 82 of consumers. User generated content featuring a brand drove 6 9x higher engagement than brand generated content on facebook.