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10 examples of excellent user generated campaigns 1 burberry.
User generated content marketing campaigns. Aerie pledged to create awareness that edited photos can have a. In simple terms user generated content ugc is any type of content that fans or customers create for a brand. Nowadays with the help of social media all these top brands are turning in to the general customers asking them to come up with unique ideas and share them with. Burberry is a british clothing company that was founded in 1856.
In today s time top brands of the world are increasingly running user generated content campaigns to secure the effectiveness of their campaigns in order to market their products. Monitor your submissions closely and pick only the best pieces of user generated content to work into your company s marketing campaigns. This might be a time consuming task but it will be well worth the effort. Good ugc adds value to the brand.
User generated content is a vital source of getting people to know like and trust your business and some brands already have an active community of customers mentioning the business or sharing content with a branded hashtag. Ugc isn t paid for and its authenticity makes the user the brand advertiser as well. Making user generated content marketing work for you it s important to remember that the focus in your campaigns should always be the people posting them. Some content from a user generated content campaign may not be brand appropriate.
Ugc is particularly prevalent on instagram where brands can easily repost and regram ugc from users accounts. And it s worthwhile. The core idea behind this strategy is to turn customers into brand advocates. It can be in the form of blog posts videos photos or even tweets.
In the us alone 63 of adults talk or post about products and services online while 81 read what other people have posted about those products making earned content one of the most influential forms of content today. Examples of user generated content campaigns. Angela ahrendts took over as ceo in 2006 and decided to launch a user generated content strategy as part of her goal of changing the company s aging brand. The women s lifestyle retailer aerie has drawn a lot of user generated content by using their campaign to empower customers.
This is why consumer generated content has become an important marketing strategy for thousands of brands. The most successful campaigns aren t aimed at pushing a product but instead about letting the authentic experiences locals and visitors are having at your destination or travel. What is user generated content. User generated content or ugc consists of any form of content that s created by users and consumers about a brand or product.
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